Ruthly
A caregiving app that keeps medications, vitals and appointments in one place.
Ruthly Builds — Done-for-you websites and apps
Your business runs on text messages and a notebook.
Websites and apps for local businesses.
Built for local service businesses. In about two weeks.
We build the website or app, the booking form, the invoicing and the phone system for you — in your name, on your accounts. You keep every login. No monthly retainer holding your business hostage.
Start your intakeAbout two weeks · Built for you, handed to you
- Missed textAuto text-back
- Carbon-pad invoiceCard payment
- Facebook pageYour own website
Field 01 — Diagnosis
You're not short on work. You're short on system.
Nobody quits because the phone stopped ringing. They quit because of everything around the ringing.
- A customer texts at 7pm. You're under a mower. They call the next guy.
- You wrote the invoice on a carbon pad in March. It's June and they still haven't paid.
- Someone asks for your website. You send them your Facebook.
- You know four people owe you money. You don't know how much.
- You do the quote, the work, the invoice, the follow-up, the books. At night.
You've been told the fix is marketing. It isn't. You're already busy. The fix is the plumbing underneath.
Field 02 — Contents
Six pieces. We build all of them.
A website that answers the question
One page that says what you do, where you work, and how to book. Live on your own domain.
A booking form that fills your calendar
Customer picks a service, picks a time, leaves an address. It lands on your calendar without a phone call.
Invoicing that gets you paid
Send an invoice from your phone. Customer pays by card. Money hits your account. No more chasing checks.
A business phone line
One number, separate from your cell. Missed calls get answered and texted back automatically.
One inbox
Every form, every email, every message in one place instead of four apps.
A review engine
The job closes, the ask goes out, the reviews start stacking. This is the part that compounds.
Every login is yours. When we hand it over, you own the whole system.
Client file — Lawn care
We didn't mock this up. We built it.
We built this on a working lawn care business, including the parts that went sideways.
Before
Paper quotes. Personal cell. Invoices by text. No website. No way to know who owed what.
After
Booking site on their own domain. Card payments. Business line with automated callback. One inbox. Review requests going out on job close.
That's the same build we do for you, with your business name in the boxes.
Field 02B — Our own work
We build our own businesses on this too.
Before we build yours, we build ours. A few of the sites and apps behind our own companies:
Book launch page
A pre-launch page that collects readers before the book is out.
Field 03 — Process
How a build works
Step 1 of 7
01
Intake form
Tell us about your business on our intake form. It takes about 10 minutes.
02
Free assessment
We email you within two business days with a link to book a free 30-minute call on Google Meet. You tell us what isn't working; we tell you which package fits, or honestly if we're not the right fit.
03
Written proposal
Scope, package, a fixed price, timeline, and a dated list of what we need from you.
04
Agreement and deposit
You sign the service agreement and we email you an invoice for the 25% deposit. Nothing is built before both.
05
Your accounts, your card
Domain, email and hosting are opened in your name, on your card. We're added as a collaborator only.
06
The build and midpoint review
We build; you review at the midpoint and pay 35%. Anything outside the proposal is quoted in writing before it starts.
07
Handoff and 30 days of fixes
Final review, 40% payment, then every login, an organized folder and a walkthrough. We remove our own access. Anything that breaks because of our error is fixed free for 30 days.
Field 04 — Eligibility
Who this is for
This is for you if you
- Run a service business and do the work yourself
- Have customers already
- Are tired of paying someone to change a phone number on your own website
Not a fit if you
- Haven't got a first customer yet
- Want a logo and a brand book only — this is plumbing, not decoration
Field 05 — Pricing
What it costs
Every build gets a fixed price in your written proposal after the free assessment. The range tells you where you'll land before we talk.
Starter
$750 to $1,200
For a brand-new solo operator.
- Website on your own domain
- Professional business email
- QR code to your site
- Handoff of every login
Growth
$1,800 to $2,800
Everything in Starter, plus:
- Google Business Profile
- Listings on the directories your customers use
- Privacy, terms and accessibility pages
- Review-request system
- Invoicing tools
Complete
$3,000 to $5,000
Everything in Growth, plus:
- AI staff setup (receptionist, social, follow-up)
- Recurring service plans where they fit
- Money and records organization
- Full organized handoff folder and walkthrough
Terms
- Add-ons (booking system, online store, extra AI assistant, logo): $150 to $800 each, quoted in writing.
- Payments: 25% deposit to start, 35% at the midpoint review, 40% at handoff — each sent to you as an emailed invoice.
- Your timeline starts once the deposit and your materials (logo and photos) are both in.
- Two rounds of revisions included.
- 30-day fix guarantee: errors we made are fixed free for 30 days after handoff.
- After handoff: updates are $85 an hour, quoted before work starts. No monthly retainer.
- Your monthly tool costs (domain, email, hosting) are billed to you directly by those providers.
Field 06 — Questions
FAQ
- Do I need to know anything technical?
- No. If you can text a photo, you can answer our questions.
- How long does it take?
- About two weeks once your deposit and materials are in.
- What does it cost to run after it's built?
- Usually $20–$30 a month for domain and email, billed to you by those providers. Payment processing takes a small percentage per transaction. No retainer to us.
- Do I own it?
- Yes. Every account is in your name, on your card. We remove our access at handoff.
- What kinds of businesses do you build for?
- Local service businesses: lawn care, cleaning, detailing, home care, hauling, handyman, transport, solo professionals — websites, and apps when a website isn't enough.
- Who builds it?
- Kenya Lovett, founder of Ruthly Holdings Group LLC. Not a guru. An operator.
Field 07 — Sign here
The notebook isn't the problem. It's that the notebook is the only copy.
Two weeks from now every quote, invoice, call, and review can live somewhere you can find it. Including the ones you're losing right now.